Samantha Lennon was born and raised by a single father in The Bronx, New York, so makeup artistry was not an obvious passion or career path for her. After brief but resume and experience building detours in the fashion and music industries (in both retail and record label sectors), Lennon continued to amass a portfolio and take beauty-related gigs, such as photo shoots on the side, along with consulting and styling her coworkers. Eventually, the strong-willed Lennon decided to take the biggest risk of her life and pursue a full-time career in the makeup arts and consulting by building an innovative, modern and forward-thinking business model where she is a personal makeup artist and educator to the every day woman. She has never looked back.
Lennon has never second-guessed or regretted her decision to work for herself and is grateful for the fact that she gets to do this full time. "Each client I interact with offers an amazing experience. It makes me a better teacher and lets me know what the true issues and concerns are for women who do not know how to wear makeup," she says.
Lennon does the heavy lifting for her clients, taking the complicated and often intimidating and overwhelming wealth of products on the shelves along with their complex techniques detailed in fashion magazines, and distilling them into usable, wearable looks with her personal touch. She loves to link arms with her clients and sift through all of their options in order to educate and create a more beautiful visage. This is her greatest joy and her strongest talent.